Marrakech and it’s Medina is a heady concoction of aromas, vibrant colors, and artisanal treasures. A sensory feast: labyrinthine alleys brimming with handmade leather goods, intricate silks, wooden boxes hiding secret compartments, and handwoven baskets adorned with the iconic Hand of Fatima. Motorbikes and pedestrians vie for space as we all weave simultaneously through the narrow streets.
A must see for any first-time explorer to Marrakech.
Despite my earnest declaration—“I won’t be buying anything in Morocco!”—it wasn’t long before I found myself with suitcases swollen with finds, an entire trolley stacked with shopping bags and a Berber rug purchased. Why resist when the treasures are this irresistible? And if you’re shopping in Marrakech, who better to guide you than Maryam Montague, author of Marrakech by Design and curator of unique cultural and design experiences?
Maryam crafted a shopping itinerary based on our wishes: local fashion, home goods, statement rugs, and even a splash of contemporary art. With the Medina’s charm well-covered, our expedition took us to the Guéliz district, a refreshing escape known for its cosmopolitan vibe, trendy cafes, and modern boutiques.
Exploring the Eclectic Charm of Guéliz
Guéliz, home to the iconic Majorelle Gardens and Yves Saint Laurent Museum (both must-visits), blends modern sophistication with traditional Moroccan artistry. In this district, we discovered a world of concept stores reimagining Moroccan crafts. I found myself enchanted by crocheted pendant lamps that had me fantasizing about owning a riad just to showcase them.
Winter’s new shade, burgundy, caught my eye in the form of wool harem pants paired with a tailored jacket—effortless chic. Accessories abounded, from Robert Merloz’s hand-painted bags to tassel necklaces doubling as belts, crafted by the former Yves Saint Laurent apprentice. My personal favorite? Unisex black pants with delicate crocheted seams and a scarab-adorned bucket hat—a nod to modern Moroccan street style.
Art, Rugs, and Stories Woven by Hand
No Marrakech shopping adventure is complete without rugs. Armed with measurements and a color palette, I delved into the world of Berber craftsmanship. My heart was stolen by a Beni Ouarain rug from the Middle Atlas Mountains, handwoven by Berber women. The detail? The year of my birth was woven into the design—surely a sign to bring it home!
Art lovers will revel in the creations showcased at Galerie Siniya 28 and MCC Gallery, where modern Arabic-inspired pieces, including works by Mo Baala, evoke both cultural depth and contemporary aesthetics. Whether you’re searching for art or antiques, the craftsmanship here echoes the soul of Morocco.
Shopping with a Purpose
Our spree wasn’t just indulgent—it was meaningful. Maryam, besides being an author and stylistic muse, is a social entrepreneur. A portion of her curation fee supports Project Soar, her initiative empowering Moroccan teenage girls to stay in school, avoid early marriage, and access essential hygiene products. Many of the stores we visited today support women’s collectives or are female-owned, ensuring every purchase contributes to sustainable development.
Marrakech: A Treasure Trove of Culture and Craft
Shopping in Marrakech transcends retail therapy. It’s a journey—through time-honored traditions, artistic reinvention, and cultural connection. From the Medina’s chaotic allure to Guéliz’s contemporary cool, Maryam Montague unveils a side of the city that’s both chic and meaningful. Next time you find yourself in Marrakech, don’t just explore—curate. And maybe, just maybe, leave room in your suitcase for a rug or two.
